Replace Best Guesses With Solid Science
Where? When? What? Who?
1- Expansion Plans
(Right Location , Right Time , Right Size , Right Channel)
Grow or Die. Growing your business is not a choice, it is a need. First, you have to know the right location, the right time, the right facility, and right size. After this strategic exercise which involves identifying the exact need for expansion, you can focus on the need, and develop more defined estimates of the time and capital needed to implement expansion efforts.
2- Identifying Primary Market Area (new opportunities )
Identifying new opportunities for sales and services operations across Saudi Arabia localities by determining the following:
- Selecting the Primary Market Areas (PMA) List.
- Expecting new vehicle Sales in every PMA.
- Expecting Units in Operations (UIO) in Every PMA.
- Expecting Income in Every PMA.
3- Current Network Optimization / Utilization
- The goal of branch network optimization is to ensure that all locations are accessible to, as many customers as possible, achieve more favorable positioning than the competition, and increase the market share in the regions under review.
- Analyzing any gaps or overlaps in your store catchment areas and showing you the impact of competitors and retailing synergies.
- Defining which stores should be closed, maintaining, or acquiring to maximize your network efficiency and optimizing sales results and brand presence.
4- New Branch Best location Identification
- Location Analysis:
Analysis of the property’s location and its surroundings, accessibility, catchment area, availability of parking, site image, building regulations…
- Competition Analysis:
Analysis of the location potential concerning the existing and predicted network of competitors
- Location’s pros and cons:
Comparison between the selected proposed locations to select the best one.
- Financial Analysis:
Analysis of market penetration, rent levels, cost-use evaluation, and comparison of projected turnover with overhead and IRR or # of year’s payback.
5- Branch Efficiency & Profitability
- Identifying and monitoring the performance of the branches in terms of sales and service.
- Identifying the optimal rent-to-turnover ratios in regions with high potential.
- Identifying the right manpower and staffing to capture the demands in sales and service.
- Recommending action plans to overcome any under-performing causes.
- Providing online and live dashboards to monitor the financial situation geographically.
6- Mapping Customer Profile/ Advertising and direct marketing
- Customers are the lifeblood of any organization. so, a business needs to do everything it can, to maximize customer loyalty and engagement. This should not be at the detriment of the customer or prospect, but it is an interaction that provides value and benefit to both sides.
- Geo Marketing enables you to map your customers based on (e.g., lifestyle, behaviors, age, nationality, income, etc.), we can identify prospects that best match this profile and identify them at high accuracy levels on a map.
- Geo marketing on social networks can optimize your campaigns to get the most of your advertising buck and target those most likely to visit your local business.
- Geo Marketing enables the development of different strategies to optimize direct marketing (direct mail, brochures, product catalogs, etc.) and, in a peculiar way, to use Telemarketing tools.
7- Competitors Network Intelligence Research
- Competitors Network Intelligence is research that gives insights into competitor’s network strengths and weaknesses.
- This process involves stages from data gathering, analysis, and recommendations.
- This Research helps in planning the company business strategy and focuses on enhancing management of decision making.
8- Smart Solutions & Google My Business
- Adopting Geo marketing into the existing company systems.
- Networking KPI’s Dashboards.
- Sales and after-sales services capacity and utilizations by outlet / PMA / region / KSA level dashboards
- Smart Apps for outlets Surveys and field visits.
- Being found by your customers using Google Maps gives customers the right info at the right time, whether that be:
- Driving directions, hours of operations, types of services and business, phone numbers to call, or the website to serve
- Every location will have a dashboard showing:
- Insights of customer actions and maps show from where the customers made the search and navigate to the location.
